The Blog

N is for Networking

Fast-food franchises and retail stores may not have to do any business networking. But in most cases, you have to leave your office and connect with real people to create relationships and reap the benefits of word-of-mouth and referrals. There are books about business networking, blogs about networking, and myriad networking groups you can join…

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M is for Message

You don’t sell a product or service. You solve someone’s problem. If you sell insurance, you sell peace of mind. If you sell skin care, you sell eternal youth. If you’re a Realtor, you’re selling the American dream. That’s the message you want to emphasize in your marketing materials. It’s your unique selling proposition (USP)….

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L is for Like

I can’t stress it enough: People buy products and services from people they know, like and trust. In today’s world, your clients can’t always meet you and shake your hand. So how do you get customers to like you? Your website, your blog, your email newsletter – that is, any and all marketing materials –…

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Accessorizing Your Personal Brand

Developing a personal brand is even more complicated than I thought. I engaged image consultant Mary Taylor of Navigating Life to help me shop for clothes last year. This week, we finally went back for accessories. I wear a watch and, typically, a necklace. I don’t bother with rings, bracelets and certainly not earrings. I…

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Risking It All: Women Founders Who Scored Big in Business

Jan Slater is an executive coach who launched CareerConnection.me as a learning community designed to help kids who want to go to college. Subsequently, she said, all of her corporate clients requested online learning communities for their businesses. “Now everything I do is tech-enabled,” Slater said, laughing at the surprising turns life can take. Slater…

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Branding and Social Media: Your Key to Influence and Profits

A brand is any touch point between you and your ideal audience, says Lisa Steadman. Steadman, CEO of Woohoo Media Group, offered several tips for consistent branding to the Orange County chapter of the National Association of Women Business Owners. Also speaking at the January dinner meeting was Margaret Brown, founder of SocializeLA.com, which helps clients…

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How to Overcome Sales Objections

Learn to love customers’ objections – they’re just the start of the sales tango. – Mel Cutler A client who raises objections to what you’re offering simply believes that the world is limited, Mel Cutler says. Mel is a multimillion-dollar entrepreneur who offers advice to other entrepreneurs through his Entrepreneur Revolution Live seminars. “If you…

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K is for Keywords

Keywords are what your customers type into a search engine when they are looking for the products or services you offer. Essentially, they are tags a search engine uses to file data, much the way a librarian files books. That’s why keywords are, well, key to any search engine optimization initiative. Your job is to…

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Five Steps for Sales Success

“Think of sales as a service: sharing your love for your product or service with those who will welcome hearing about it.” – John Kurth Salesmen don’t have a good reputation. We often think of them as pushy, annoying, and unwilling to listen. For success in sales, says John Kurth, a presenter at Mel Cutler’s…

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J is for Jargon

Every industry has its own jargon. I worked in the news industry for 30 years, and it uses plenty of jargon. The media refer to “cutlines” rather than photo captions. A photograph that isn’t connected with a story is “wild art.” As a reporter, you want your story to appear “above the fold,” so it…

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