The Blog

Master Your Story: Be Your Own Protagonist

“Master your Story” was the topic. The premise: You are the protagonist in the story of your life. So take charge – direct the story the way you want it to go. This is the method Dawn Kohler, author and executive coach, used when she encountered her “inciting incident,” as she explained to members of…

Read More

Y is for Yawn

The last thing you want is people yawning over your business’s marketing materials. So how do you keep people alert and attentive during your “pitch”? Appeal to emotions. Don’t be like the guys from the old TV show Dragnet, who always wanted “just the facts, ma’am.” People don’t buy based on factual information. They buy…

Read More

Grammar That Literally Makes My Head Explode

There I was, happily engrossed in a murder-mystery novel, with the protagonist about to meet the young man she was defending in a murder case. I stopped short, staring at the page in consternation, when I read this sentence: “Another guard escorted her through clanking steel doors and down a hallway that literally screamed for…

Read More

Selling Without Hype

“The purpose of all my marketing is to generate complimentary consultations.” That, says Denise Hedges, is the essence of “Selling Without Hype or Manipulation,” the title of her talk at a January dinner meeting hosted by the National Organization of Women Business Owners’ Orange County chapter. Hedges, founder of the Business Breakthrough Institute, is a…

Read More

When Stress Attacks, Fight Back

Stress – it’s everywhere, especially around the holidays. That’s why Connected Women of Influence hosted a recent breakfast panel called “Stress & Business Burnout: How to Beat It!” The topic struck home: Several women attending the event said they had struggled with burnout at some point in their lives. Panelist Lorie Eber, a wellness coach,…

Read More

How to Launch Your Book in Style

Sonia Marsh launched her second anthology, My Gutsy Story Anthology: Inspirational Short Stories About Taking Chances and Changing Your Life (Volume 2) by hosting a tasty event at Zov’s Bistro on Nov. 1. Marsh, who set an example of how to launch your book in style, took the stage with three authors whose stories are…

Read More

Linda Kang: CEO, World Traveler — and Lion Tamer

Linda Kang grew up in Dubai as the daughter of parents who were traditionally Korean. “Men were superior,” she says. “Girls were not supposed to stand out or speak up.” Her brothers went to the best schools, while she got stuck with the household chores. Touted as one of three Remarkable Women named by the…

Read More

Mahyar Ghassemian’s ‘Walk on the Moon’

As a child, Mahyar Ghassemian wondered what it would feel like to walk on the moon. On Oct. 16, touted as one of three Remarkable Women named by the Orange County chapter of the National Association of Women Business Owners, Ghassemian told the hundreds in attendance at the Irvine Marriott, “Tonight I feel like I’m…

Read More

X is for the ‘X Factor’

My dictionary doesn’t even include two full pages of words starting with an “x.” And most of those I’d never heard of. Sure, there’s xylophone – which we all learned about when we learned the English alphabet. There are Xerox – which is a trademark rather than a word – and X-ray, which was coined…

Read More

Building Buzz for Your Book: Part 2

This is the second of two blogs on “The Basics of Book Publicity.” Why bother with traditional media when you’re building buzz for your book? Because a review or an interview in traditional media gives you credibility, says Julia Drake of Julia Drake PR. Drake made her comments during a presentation to the California Writers…

Read More
Page 1 of 612 »