The Blog

How to Launch Your Book in Style

Sonia Marsh launched her second anthology, My Gutsy Story Anthology: Inspirational Short Stories About Taking Chances and Changing Your Life (Volume 2) by hosting a tasty event at Zov’s Bistro on Nov. 1. Marsh, who set an example of how to launch your book in style, took the stage with three authors whose stories are…

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Linda Kang: CEO, World Traveler — and Lion Tamer

Linda Kang grew up in Dubai as the daughter of parents who were traditionally Korean. “Men were superior,” she says. “Girls were not supposed to stand out or speak up.” Her brothers went to the best schools, while she got stuck with the household chores. Touted as one of three Remarkable Women named by the…

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Mahyar Ghassemian’s ‘Walk on the Moon’

As a child, Mahyar Ghassemian wondered what it would feel like to walk on the moon. On Oct. 16, touted as one of three Remarkable Women named by the Orange County chapter of the National Association of Women Business Owners, Ghassemian told the hundreds in attendance at the Irvine Marriott, “Tonight I feel like I’m…

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X is for the ‘X Factor’

My dictionary doesn’t even include two full pages of words starting with an “x.” And most of those I’d never heard of. Sure, there’s xylophone – which we all learned about when we learned the English alphabet. There are Xerox – which is a trademark rather than a word – and X-ray, which was coined…

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Building Buzz for Your Book: Part 2

This is the second of two blogs on “The Basics of Book Publicity.” Why bother with traditional media when you’re building buzz for your book? Because a review or an interview in traditional media gives you credibility, says Julia Drake of Julia Drake PR. Drake made her comments during a presentation to the California Writers…

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Building Buzz for your Book: Part I

This is the first of two blogs on “The Basics of Book Publicity.” This blog will focus on setting up your new media channels. The second will focus on more traditional media coverage. Hurray! You’ve finished your book. But don’t relax yet. You can’t sit back and bask in the satisfaction of a job well…

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Award-Winning Women Share Their Successes

The topic was award-winning women, and whether winning an award – or even just entering a contest – can boost your business. For Sylvia Becker-Hill, the answer is an emphatic “yes.” The contest she entered in her native Germany in 1997 was part of a political push to help more women start their own businesses….

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W is for Webinar

I’ve listened to quite a few webinars since I started my business, hoping they would reveal the secret that would send my business receipts into the stratosphere. Webinars are touted as one of the best marketing tools to promote your business. And if you’re the person giving the webinar, perhaps that’s true. I even did…

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V is for Value

Ultimately, you don’t have a business unless people value the product or service you provide. Your job is to convince potential buyers that you are the solution to a problem they need resolved – and that your solution is worth the money you charge for it. What are the benefits to your customers? Does your…

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Shift Happens: How to Change Behavior Quickly

We all know how hard it is to change a habit. Or is it? According to Eric McGrath, executive training consultant and CEO of Driven for Life, you can change a bad habit in an instant – provided that you have a strong emotional commitment to that change. McGrath was the guest speaker at the…

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