The Blog

W is for Webinar

I’ve listened to quite a few webinars since I started my business, hoping they would reveal the secret that would send my business receipts into the stratosphere. Webinars are touted as one of the best marketing tools to promote your business. And if you’re the person giving the webinar, perhaps that’s true. I even did…

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V is for Value

Ultimately, you don’t have a business unless people value the product or service you provide. Your job is to convince potential buyers that you are the solution to a problem they need resolved – and that your solution is worth the money you charge for it. What are the benefits to your customers? Does your…

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Shift Happens: How to Change Behavior Quickly

We all know how hard it is to change a habit. Or is it? According to Eric McGrath, executive training consultant and CEO of Driven for Life, you can change a bad habit in an instant – provided that you have a strong emotional commitment to that change. McGrath was the guest speaker at the…

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U is for Unique

Every individual is unique. But do you proudly own that individuality? Do you claim it automatically when you walk into a room, full of confidence and secure in who you are and what you do? Remember, “unique” means “one of a kind.” That’s you. There will never be anyone exactly like you. You can’t be…

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Building a Million-Dollar Business? Ditch The Plan!

Conventional wisdom says you need to prepare a business plan when you start a business. Especially if you expect to reach the level of a million-dollar business. Not so, say three women who’ve created million-dollar-plus empires for themselves. The three: Lisa Walker, now a business coach for ActionCoach; Laurie Resnick of Associated Group; and Suzanne…

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10 Minutes to Better Time Management

Time management is more important than anything else you do in business. So says Kim Shepherd, the award-winning CEO of Decision Toolbox, a recruitment products and services company. She was speaking to members of the Orange County chapter of the National Association for Women Business Owners (NAWBO-OC) at a recent mentor/mentee gathering. Shepherd — the…

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T is for Time … or, I’m Running as Fast as I Can

Life, it turns out, is a juggling act – there’s never enough time to get all of the “to-do’s” crossed off your list(s). I’m single, which means I don’t have children or a husband to distract me. Yet, getting it all done is like climbing a never-ending mountain. Weekends are meant for all those things…

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S is for Story

What’s your story? Whether you’re a Realtor, financial planner, web designer or widget maker, you need to separate yourself from others in your line of work. You might think you don’t have any competition – but the truth is, you’re always competing for a share of your client’s available dollars. Without a compelling story, your…

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R is for Referrals

Referrals. They’re the lifeblood of any business. So how do you get them? It isn’t magic. It doesn’t happen just because you’ve handed someone a business card (although occasionally, it does work out that way). If you want consistent referrals filling your marketing pipeline, you’ll have to put in some effort – and the effort…

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Q is for Quotations

I’m astonished that so many people get this one, simple rule wrong: Periods and commas always go inside quotation marks in American English. That bears repeating: Periods and commas always go inside quotation marks in English. Here’s one example: “You only live once, but if you do it right, once is enough,” Mae West said….

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